Научный журнал «Вестник науки и образования»

Nguyen T.P., Nguyen H.T.

Nguyen Thi Phuong - PhD student,

Nguyen Huu Thu - PhD in Philosophy, lecturer,

FACULTY OF ANTHROPOLOGY AND RELIGIOUS STUDIES,

VNU UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES,

HANOI, VIETNAM

Abstract: In ethnic life, religious transformation is a change that is different from their traditional religion and beliefs. This is manifested in many forms, including changes in the content of faith, in ritual practice as well as in community organization. Ethnic minorities in Ha Giang province, in addition to maintaining traditional belief types, a part of the people have changed to follow some religions, at the same time, a part of the people have changed from following religion to returning to traditional beliefs and culture. The article contributes to clarifying the current situation of religious and belief changes of ethnic minorities under the influence of religion, specifically Protestantism.

Keywords: Religious transformation, beliefs

Информация о материале

Категория: 09.00.00 ФИЛОСОФСКИЕ НАУКИ

Опубликовано: 29 сентября 2025

Создано: 29 сентября 2025

Обновлено: 29 сентября 2025

Просмотров: 177

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Khakimova A.I., Wang J.Y.

 Khakimova Alfina Ildusovna – undegraduate,

MANAGEMENT DEPARTMENT,

Wang Ju Ying – PhD in Management, Associate Professor

OCEAN UNIVERSITY OF CHINA,

QINGDAO, CHINA

Abstract: this article systematically analyzes how anthropomorphic traits, professionalism, hedonic appeal, and empathic responsiveness of AI hosts in live streams shape purchase intention. Using a dual-channel trust-value model, it is found that emotional trust and cognitive value simultaneously mediate the influence of each dimension of virtual streamer characteristics on purchase decisions. The study integrates theories such as the Technology Acceptance Model, the Theory of Planned Behavior, Social Presence Theory, the Elaboration Likelihood Model, and the S-O-R model, employing a three-stage design (literature review, model building, and PLS-SEM experiment) and demonstrates that customer engagement, the number of products in the stream, and skill in using smart tools

Информация о материале

Категория: 08.00.00 ЭКОНОМИЧЕСКИЕ НАУКИ

Опубликовано: 29 сентября 2025

Создано: 29 сентября 2025

Обновлено: 29 сентября 2025

Просмотров: 132

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